Reputation Management

One of the most significant possessions of any small business is its status - investor opinion can be a driving force when it comes to founding the value of your brand in the marketplace. As customers continue to enjoy limitless access to information and unparalleled freedom of expression online, it seems that Reputation Management has taken on a sharp level of importance for small business owners. What is "Reputation Management" and how significant is it to your minor business? What is involved and can small business proprietors achieve the course themselves? Read more great facts on  reputation marketing, click here.

What is Reputation Management?
Have you ever "Googled" yourself? Using a search engine such as Google has become the universal way to perform research on a product, person, service or company. The results of these searches are the basis of Reputation Management. More and more, your small business identity is being recognized through online content. What is written and/or posted by you or others in news, websites, press releases, social media, blogs, etc fundamentally describes your small business. Find out for further details on  reputation marketing right here. 

Reputation Management is the procedure of identifying and managing your online content. In an Internet Duct Tape guest blog post, Tim Nash, a reputation management consultant and co-founder of Venture Skills, defines the three basic areas of Reputation Management as:

Creating a brand image or persona
Finding out what persons are saying about you
If needed, protecting this image

The scope and nature of your online identity is becoming a significant way of describing your small business. Right or wrong, true or false, what you or others (employees, clients, competitors, etc.) are saying about your small business online will touch your reputation.

The Significance of Reputation Management

"Reputation management is chiefly important to small businesses," says Aerial M. Ellis, Owner of Urbane Imagery, an urban marketing and public relations firm located in Nashville, TN. "I've seen it turn out to be a very significant component to building public relations approaches for numerous clients. Because small businesses are deeply reliant on word-of mouth and return clients to impact their income, the mismanagement of their image can be crucial; ultimately the customer regulates the business's reputation."

Managing the Process

Assessing your identity, building your personal brand and managing your reputation online can be a very involved process. Some of the components include:

- website development
- ongoing search engine research
- blogging
- search engine optimization
- participating in social networks
- issuing press releases
- posting articles

Hiring Out
As a small business owner, you might not have the time or staff incomes to take on the test of Reputation Management.